Light & Wonder Bringing Content to Michigan Online Casinos Via Playzido

Light & Wonder (LNW) announced it’s bringing its content creation platform Playzido to the US via a Michigan license. LNW said it will use Playzido’s Remote Gaming Server (RGS) platform to bring “next-level studios and games” to online casino operators in the state. Many of the studios and games will be newcomers to the US.

The RGS platform is part of LNW’s OpenGaming aggregation platform, which, according to the company, powers the largest digital-gaming network in the industry. According to Dana Jackel, head of US commercial at LNW iGaming, Playzido’s RGS is regarded as one of the industry’s strongest platforms. Jackel added that RGS has enjoyed massive success in Europe.

RGS is aimed toward independent development studios and supports all types of games, including multipliers and jackpots. The first games available in Michigan online casinos through the Playzido platform will be:

  • Charlie’s Angels by Atlantic Digital
  • Diamond Multiplier Respin by Pixiu Gaming
  • Blazing 777 2x3x5x by Light & Wonder

Charlie’s Angels will be the second title available in Michigan by London-based Atlantic Digital. A day before Playzido’s license news, BetMGM Casino announced an exclusive deal to bring Atlantic Digital’s The Godfather slot to the US, also starting with the Great Lakes State.

Given LNW Relationship, Many Operators May Partner

The press release announcing Playzido’s license doesn’t mention any operator partners.

However, given LNW’s relationships with most major operators, Michiganders could soon see the games offered through Playzido. Content by other studios under the LNW umbrella, like Dancing Drums by SHFL Entertainment or Stellar Cash series by Lightning Box, could be found at most legal online casinos. Those include:

  • BetMGM Casino
  • BetRivers Casino
  • Caesars Palace Online Casino
  • DraftKings Casino
  • FanDuel Casino
  • Golden Nugget Casino

Given Michigan is becoming a favorite for many operators to launch new content, it will likely not take long to see Playzido’s platform in the state.

Playzido Also Develops Games, Including Branded Titles

In addition to its RGS platform, Playzido develops games, most notably Deal or No Deal-branded titles. Some of those include:

  • Deal or No Deal Bankers Riches
  • Deal or No Deal Rapid Round
  • Deal or No Deal Red Box Streak
  • Deal or No Deal Jackpot

Players looking for low volatility slots will like the Deal or No Deal slots, as most fall in the category. Additionally, the branded content isn’t limited only to real money slots. For those players looking for table games, there are Deal or No Deal roulette and blackjack.

Aside from branded content, Playzido develops slots with some of the most popular themes, including buffalo, pirates, Irish, Greek mythology, and ancient Egypt. However, unlike the Deal or No Deal slots, most of these titles have medium or high volatility.

Playzido’s US Launch Is Part of LNW’s Content Strategy

LNW says Playzido’s Michigan license marks the next step in the company’s iGaming strategy in the US. Before 2021, then called Scientific Games, LNW was involved in many verticals. It then decided to focus on iGaming, starting with selling its lottery and sportsbook businesses. At the same time, LNW made a series of acquisitions in multiple iGaming sectors. Those included:

  • Slots developer Lightning Box
  • Live dealer developer Authentic Gaming
  • Content creation platform Playzido
  • Loyalty solutions provider House Advantage.

Additionally, in May, LNW offered $422 million for the 17% it didn’t already own in social casino developer SciPlay. Furthermore, LWN announced a deal with Warner Bros. to bring retail slots like Willy Wonka and Wizard of Oz to online casinos in July.

Creating a digital version of popular retail casino slots has been a recent trend. The iconic Buffalo slot became available online in early September, while DraftKings introduced its in-house developed Dollar Up! slot, which is reminiscent of IGT’s Top Dollar retail slots. By bringing Playzido to Michigan, LNW also follows another trend — European developers and technology providers coming to the US market.

About the Author

Chav Vasilev

Chav Vasilev

After years of managing fast-casual restaurants, Chav turned his passion for sports and occasional slot wins into a career as an iGaming writer. Sharing his time between Europe and the US, he has been exposed to betting and gambling for years and has closely followed the growth in the US. Chav is a proponent of playing responsibly and playing only at legal online sites. When not writing, you will find him watching and betting on sports, especially soccer, or trying to land the next big bonus on a slot.
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