Betway To Launch Live Dealer Games In Pennsylvania And New Jersey
Online casino Betway partnered with Evolution Gaming to launch Live Dealer and First-Person casino games for online casinos in Pennsylvania and online casinos in New Jersey. The move expands Betway’s catalog of games, which includes hundreds of slots and 25 digital table games. “We are delighted to be working with a brand with which we […]
Online Casinos In Nevada? CEO Of MGM Says Yes
In 2013, Nevada became the first state to allow online sports betting and poker. But the state’s extremely powerful casino owners oppose legalizing online casinos, at least historically speaking. The reason is simple enough: more people playing online casino games means fewer people in the brick-and-mortar casinos. But Bill Hornbuckle, CEO of MGM Resorts International, […]
One-Time ‘Bro’ Gary Vee’s All Grown Up, But Can DraftKings Marketing Keep Up?
DraftKings is getting the best version of Gary Vee. I’ve been around Gary Vaynerchuk, more commonly known as Gary Vee, since he was shilling wine. Then he became a marketing thought leader and in-demand keynoter. Finally, he became a cultural phenomenon. This is where DraftKings, daily fantasy giant turned sports betting and casino operator, picks […]
Golden Nugget Casino Now Available In West Virginia
The Golden Nugget West Virginia online casino has officially launched, and it currently offers 47 games and up to $1,000 in bonus money for new players, plus 200 free spins on 88 Fortunes Megaways. Terms and conditions apply. Golden Nugget is officially the sixth online casino to launch in West Virginia, and it is available […]
Connecticut Online Sportsbooks And Casinos Launching On October 7
On September 9, 2021, Governor Ned Lamont, Mashantucket Pequot Tribe, and Mohegan Tribe announced final federal approval for online gambling in Connecticut. The additional federal approval was required after revisions were made to the gaming compacts between the tribes and the state. The Bureau of Indian Affairs at the U.S. Department of the Interior approved […]
Bettor Safe Campaign Raises Online Gambling Awareness, But Faces An Uphill Climb
The Bettor Safe marketing campaign had a tough job to do in raising awareness. Going into the campaign, it seemed a though the main hurdle to jump would be teaching Americans the difference between legal and illegal online gambling operators. However, the creators of the campaign discovered that they would first have to educate the […]
Exclusive Live Dealer Games Now Available At BetRivers And SugarHouse In NJ And PA
Rush Street Interactive (RSI) is now offering exclusive live dealer games to members of BetRivers and SugarHouse in New Jersey and Pennsylvania. The company partnered with Evolution Gaming to offer rooms not available to players at other online casinos. That means fewer players at the table, so members can expect less waiting for an available […]
The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One
Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]
As Gen Z Comes Of Gambling Age, New Strategies For App Engagement Are Needed
The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players’ emotional triggers are different. Their game play is more experiential. Their […]
US Online Casino Revenue Roundup – July 2021
The nation’s leading iGaming markets have shown the viability of online casino legalization throughout 2021. Even as land-based casinos have gone back to full operations, mobile casino gaming continues to generate staggering revenue numbers this year. New Jersey set an all-time iGaming record for the US in July, while Pennsylvania and Michigan both continued on […]
