White Hat Studios‘ (WHS) US expansion continued this week as the UK-based content provider announced a deal with PokerStars to deliver online casino content to players across regulated states.
Under the deal, White Hat titles will be playable across the Flutter-owned brand’s US platform, including Peaky Blinders, Masters of Atlantis, and Almighty Buffalo Megaways.
The deal by the White Hat Gaming (WHG) subsidiary is the latest in a series of announcements solidifying intent to dominate in the US.
Daniel Lechner, VP of sales and marketing at White Hat Studios, commented:
We are thrilled to be partnering with PokerStars, a prominent name in the US iGaming market, and the deal exemplifies that the industry’s key players recognize the quality of our content.
PokerStars’ String of High-Profile White Hat Deals
In addition to slots, WHS will bolster PokerStars’ catalog of table games with its expansive portfolio in five US states.
- New Jersey
- Pennsylvania
- West Virginia
- Connecticut
- Michigan
It’s expected the new titles will strengthen PokerStars’ acquisition and retention rates, further solidifying the global heavyweight as a leading US operator.
Similarly, on a quest for US growth, White Hat executed several recent deals with high-profile operators.
Pokerstars is just the latest in a string of WHS US partnerships, including deals with BetParx, Kindred, and Rush Street Interactive. Launching in West Virginia was another recent move, completing its entry to all available regulated online casino markets in the US. It has signed content deals or expanded on existing ones to bring its content to many of the Mountain State’s online casinos. These include BetMGM Casino, just this week.
Regarding the PokerStars deal, Lechner said:
The partnership is another major milestone for White Hat Studios, and having recently gone live across all regulated states will allow us to further expand our presence within each.
Meanwhile, parent White Hat Gaming signed a deal to provide Player Account Management (PAM) technology to Bally’s for the operator’s revamped sports betting platform.
WHG also recently signed PAM deals with leading US lottery app Jackpocket and online casino provider WynnBet.
Unfortunately, in the latter case, the deal hit a sudden roadblock when WynnBet announced it would shutter operations everywhere but Nevada.
That announcement came less than a week after it announced the rollout of its multi-state app in six states and intended launch in New Jersey, Michigan, and New York.
Notably, in early 2022, WHS signed a US content deal with Flutter’s FanDuel Group (FDG) to bring “bespoke games and short-term exclusives” to FDG brands. At the time, the release specifically noted PokerStars among those platforms.
Bonus contacted WHS/G and FDG to ask about specifics. As of publication, there has been no response.
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