EveryMatrix has signed a deal with WynnBet to provide the operator with online casino content in New Jersey. The agreement allows WynnBet to offer games developed by EveryMatrix’s subsidiaries, including Armadillo Studios.
Games from EveryMatrix are already live with two other online casinos in New Jersey. Popular titles include:
- Armadillo Goes West
- Fortune Dragon Queen Exotic Wilds
- Hot Hot Honey
- Wild Willy’s Gold Rush
EveryMatrix also holds some valuable celebrity branding rights. One of its most heavily-promoted offerings is The Lioness, featuring UFC star Amanda Nunes. There is also John Daly Spin It and Win It, featuring the legendary golfer.
The New Jersey launch is just the start of the relationship between the two companies. WynnBet plans to add EveryMatrix’s content to other states.
Erik Nyman, President of EveryMatrix North America, said:
WynnBet is one of the strongest global casino brands, and we are very excited to go live. Now, WynnBet’s players can enjoy our leading iGaming portfolio, and we look forward to rolling out our offering across the US in the months to come.
EveryMatrix’s US Expansion
So far, New Jersey is the only state where online casino users will find EveryMatrix’s games. WynnBet is its third partner there.
However, the company expects its slots to appear at more casinos and in more states soon.
EveryMatrix has obtained licenses in these states, where it plans to launch soon:
- West Virginia
The company is also in the process of securing a license in Pennsylvania, which would make its games available in every US iGaming state except Delaware. It also expects to enter the Canadian province of Ontario, now in its second year of privatized online gambling.
The partnership with WynnBet may also extend to many of these states. Its online casino is now available in three states (NJ, MI, WV), having launched one month ago in West Virginia. It also holds a license in Pennsylvania and is pending launch there.
EveryMatrix is also seeking out partnerships with more casino operators. In addition to WynnBet, DraftKings and BetMGM, it has struck deals with 888 Casino and betParx, though its content is not yet live with them.
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More EveryMatrix Products Could Come to The US
While it’s a new player in the US, EveryMatrix has a big presence in Europe. In addition to its iGaming solutions and content, the company has sports betting technology and lottery divisions.
Both those segments are growing in the US. Although EveryMatrix has not yet signed deals for those products stateside, we could see it strike partnerships with sportsbooks or state lotteries after it establishes itself in the casino space.
Over the last few years, EveryMatrix’s lottery division has become the technology partner of the national lotteries of Finland, Greece, Hungary, and Malta.
Meanwhile, the company’s sportsbook technology powers Hungary’s state-owned operator Szerencsejáték Privately Held Company Limited and bet-at-home, a popular operator in Germany and Austria.