BetMGM and Gannett Co., Inc. have announced a multi-year strategic partnership to make BetMGM the preferred online casino and sportsbook provider for USA TODAY Sports.
Under the agreement, BetMGM will also provide sports betting odds and betting information across the USA TODAY Network. USA TODAY’s expansive footprint extends to over 200 local US markets across 43 states and includes over 300 online news and media brands. Earlier this year, BetMGM signed an exclusive partnership with X (formerly Twitter) to become its live odds sports betting provider in a first-of-its-kind deal between a social media provider and a gambling operator.
In the latest announcement, Gannett’s Chairman and CEO Michael Reed said the deal would help drive audience engagement and growth.
We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.
Players Gain Access to RG Tools, Including GameSense
The agreement will incorporate BetMGM sports betting odds into stories and other content offering game betting odds, moneylines, spreads, and over/unders. BetMGM’s Bet Now option will also feature in stories throughout the network. BetMGM Casino and BetMGM Sportsbook will also appear on website footers across all USA TODAY Network publications.
BetMGM CEO Adam Greenblatt said the partnership will empower fans and fuel excitement.
BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.
USA TODAY’s affiliate partner will serve BetMGM sports betting offers alongside expert insights to the USA TODAY Network’s audience in states with legal online gambling.
Simultaneously, responsible gaming (RG) will remain a “key focus,” with BetMGM providing resources to help customers keep their play responsible and fun. Available RG tools include GameSense, a program licensed to MGM Resorts by the British Columbia Lottery Corporation.
Through integration with BetMGM’s platforms, players will receive the same industry-leading GameSense experience delivered at MGM properties across the US.
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