Bettor Safe Campaign Raises Online Gambling Awareness, But Faces An Uphill Climb
The Bettor Safe marketing campaign had a tough job to do in raising awareness. Going into the campaign, it seemed a though the main hurdle to jump would be teaching Americans the difference between legal and illegal online gambling operators. However, the creators of the campaign discovered that they would first have to educate the […]
Exclusive Live Dealer Games Now Available At BetRivers And SugarHouse In NJ And PA
Rush Street Interactive (RSI) is now offering exclusive live dealer games to members of BetRivers and SugarHouse in New Jersey and Pennsylvania. The company partnered with Evolution Gaming to offer rooms not available to players at other online casinos. That means fewer players at the table, so members can expect less waiting for an available […]
The Gambling Industry’s Marketing Dilemma: How To Differentiate An Engaged Customer From An Addicted One
Online gambling operators have to be careful about how often they message their customers and what content those messages contain. So say responsible gambling advocates who spoke to Online Poker Report. They point out that increasing app engagement is a double-edged sword. Though it’s good for the company, it can also mean inadvertently encouraging problem […]
As Gen Z Comes Of Gambling Age, New Strategies For App Engagement Are Needed
The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players’ emotional triggers are different. Their game play is more experiential. Their […]
US Online Casino Revenue Roundup – July 2021
The nation’s leading iGaming markets have shown the viability of online casino legalization throughout 2021. Even as land-based casinos have gone back to full operations, mobile casino gaming continues to generate staggering revenue numbers this year. New Jersey set an all-time iGaming record for the US in July, while Pennsylvania and Michigan both continued on […]
It’s About Engagement, Not Downloads: What Can Online Gambling Operators Do To Keep Their Users In The Game?
It may be a truism to say, but online gambling only survives if people gamble. Considering online gambling exists on apps, app engagement is a primary concern for operators. That’s especially true in the US, where most of the industry is about three years old. The problem is, 25% of all downloaded apps are only […]
Betway NJ Online Casino in New Jersey Soft Launch
The online casino gambling operator Super Group will launch its Betway brand in New Jersey tomorrow, along with its sportsbook product. Betway will perform a soft launch over the next seven days, through August 20th offering New Jersey bonus codes. Betway’s new online casino will offer a 100% deposit match of the first account deposit of at […]
Connecticut Online Casinos: Preview Of FanDuel CT And DraftKings CT
Connecticut is expected to approve the launch of two online casinos early next month: FanDuel Casino Connecticut and DraftKings Casino Connecticut. Here’s what we can expect from these two top-rated online betting platforms. DraftKings Casino Connecticut Welcome Bonus: 100% match up to $1,500 + EXCLUSIVE $75 with $5 deposit Accessible Via: iOS App, Android App, […]
Customer Engagement: How Market Leaders Like BetMGM Can Hold On To Their Position
Last week was a big one for Caesars Entertainment. On Monday, the retail casino behemoth rebranded the US online sports betting slice of its recent acquisition, William Hill. In most states, the former William Hill apps became Caesars Sportsbook. Caesars will fully rebrand the rest of William Hill’s US online gambling products in October. What […]
Which Slot Should You Play? How To Find A New Favorite
“Which slots should I play?” is a question we’re often asked by both new and seasoned players. The reason is usually quite simple: they’re bored. They’re looking for something new but familiar enough to dive right in. Here’s how, starting with the most obvious: Look For The Biggest Prizes Most people play slots to go […]
